The corners of rural America are full of great people, wonderful experiences, and colorful lifestyles..
At Bethune & Son, we are determined to capture the spirit of the South Texan gentleman, found in our own little corner of America & the South. Founder and owner Kenneth Bethune created Bethune & Son to celebrate and share the relaxed yet distinguished style of South Texan men.. "The South Texas gentleman is just as comfortable in wearing snake boots in the morning when he's out in the field, as he is wearing a tux and bow tie for an evening at the Country Club."
Bethune also wanted to create a local shopping experience for natives - one that tapped back into our American roots and provided quality clothing for the very people who inspired him. We're proud to be local!