As the world becomes more globalized, rural America often becomes lost in the shuffle. Along with it, we lose a distinct culture and sense of style shaped by the activities and people in the corners of our great nation.
Determined to encapsulate the spirit of the South Texan gentleman for generations to come, founder and owner Kenneth Bethune created Bethune & Son. He realized that the unique lifestyle and recreations that characterize the people of Beeville, Texas and other Coastal Bend communities should be celebrated and shared with the world. He also wanted to create a store that tapped back into our American roots and provide a quality local shopping experience for the very people who inspired him.
In addition to carrying fine gentlemen's clothing brands, Bethune & Son has also founded a distinct house brand - 1890 - so called because that is the year our community of Beeville was first formally incorporated as a city in Texas. We're proud to be local!
Bethune & Son caters to the distinct lifestyle and recreations of many a South Texan gentleman. From river or coastal fishing, to hunting, a day at the skeet field, or bowtie-worthy events, Bethune & Son carries an assortment of the leading brands in Southern and Texan men's fashion and lifestyle. Browse some of our brands today in our online store.
We are a small local store specializing in men's outdoor and professional clothing, accessories and gifts. View more about our products here, or contact us to learn more!